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Obsess to Success

How Building Relationships and Focusing on the Customer Experience Will Change the Course of Your Business

Cindy Koebele

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  • Paperback: 144 pages
  • Dimensions: 5.00" x 7.00"
  • ISBN: 9781634891387
  • Publication Date: 2018-09-01
  • Wise Ink Creative Publishing

Availability: Forthcoming, Due 09/2018

Available Formats

Paperback$17.95

Obsess to Success

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When Cindy Koebele started her title insurance business in the midst of the housing market crisis, she knew she was taking a risk. But a decade later, her business is thriving and continues to grow. What’s her secret? Cindy attributes it all to the power of connection—her ability to forge genuine, lasting relationships with her clients, her coworkers, and her partners. This relational thinking was the bedrock that she built her business on, and can be for you too. 

In Obsess to Success, Cindy passes on all the ways she was able to build her success on a foundation of personal relationships. Whether it’s giving gifts or making time to chat, remembering names or sharing meals, there are a thousand small ways you can take your business connections beyond the financial and into the personal. When you obsess about remembering the little things, big things will follow. And once they do, the possibilities are limitless.

Never underestimate the power of remembering the little details. No matter the business or the person, it’s the most important thing you can imagine.


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Cindy Koebele

Cindy Koebele started TitleSmart, Inc. in 2007, during the collapse of the housing bubble. Her intense focus on creating a positive customer experience turned TitleSmart into one of the Inc. 5000 Fastest-Growing Private Companies in America in 2014, 2015, 2016, and 2017. Employees and colleagues alike count on Cindy’s frankness and generous nature. A born observer of people, her curiosity contributes to her ability to find common ground with almost anyone.

In June 2015, Cindy was named Ernst & Young Entrepreneur of the Year for the Upper Midwest, further cementing her status as a powerhouse leader and entrepreneur. Cindy was the only female to be named Entrepreneur of the Year in her category in 2015. She serves as the President of the Board of Directors of Spare Key, a nonprofit that provides housing grants on behalf of families with seriously ill or critically injured parents or children in the hospital.