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Creative Economy Entrepreneurs: From Startup to Success

How Startups in the Creative Industries are Transforming the Global Economy

Alice Loy and Tom Aageson

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  • Paperback: 400 pages
  • Dimensions: 6.00" x 9.00"
  • ISBN: 9780692118795
  • Publication Date: 2018-09-17
  • Creative Startups

Availability: In stock

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Paperback$21.95

Creative Economy Entrepreneurs: From Startup to Success

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A global tour de force, Creative Economy Entrepreneurs takes readers on a journey through the landscape of breakneck innovation and wild uncertainty that is today’s creative industries. From entrepreneurs in Brazilian favelas to founders on Malaysian beaches, creative entrepreneurs are driving unprecedented value in economies. Creative industries entrepreneurs are repurposing bowling alleys in rural North America and 3D printing rechargeable hair dryers in Lagos. They're building new markets, inventing new technologies, and solving the challenges of the Fourth Industrial Revolution.

Creative Economy Entrepreneurs is the first accessible in-depth introduction to these creative industries entrepreneurs shaping the 21st century. Featuring the stories of disruptive startups across the globe, Creative Economy Entrepreneurs explores and explains why creative industries entrepreneurs are uniquely equipped to tackle a range of problems—including job creation, youth engagement, and economic resilience.

You'll meet entrepreneurs working in fashion technology, education, entertainment, design, animation, music distribution, and more. Providing a lively exploration of approaches to nurturing startups, attracting private investment, and generating resilient, sustainable economies, Creative Economy Entrepreneurs makes the case for investing in creative ecosystems and entrepreneurs.

With specific examples and advice from global creative economy leader Creative Startups, this book is useful for anyone working to build dynamic, adaptive economies. Come for the stories of a market space filled with technological disruption, cultural reinvention, and unexpected wealth creation. Stay for the practical, how-to tips for supporting your creative entrepreneurs to build tomorrow's economic ecosystems today.


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“Alice and Tom are pioneering the work of accelerating creative entrepreneurs. If you are wondering why the creative economy is explosive, this book answers all your questions.” —Tom Byers, PhD, Professor of Entrepreneurship, Stanford University, Palo Alto, California US


“Everyone starting-up would benefit tremendously from reading this book.” —John Howkins, Author, The Creative Economy: How People Make Money From Ideas London, UK


“Offering a perceptive analysis of some of the world’s most exciting creative enterprises, this book delivers useful lessons and insights for those committed to developing the ecosystems that help creative businesses and creative ideas thrive.” —Caroline Norbury, CEO, Creative England, Bristol, England


“Anyone worried about what the age of robots will do to society will feel much relief after reading this book. The role of the creative entrepreneur shows where humans will thrive. Any aspiring entrepreneur with an eye to the future should read this book.” —Darryn Melrose, CEO and President, New Media School, Auckland, New Zealand.


“A must-read for politicians and practitioners alike!” —Bernd Fesel, Director, European Creative Business Network, Rotterdam, Netherlands


“This book lays a path for those who are driven to a build a more vibrant creative economy.” —Tina L. Seelig, PhD, Faculty Director, Stanford Technology Ventures Program, Stanford University, Palo Alto, California US


“This book makes a compelling argument that if communities and economic development professionals overlook the potential of the creative economy, they might risk missing out on future growth and resilience. Highly recommend reading it!” —Jeffrey A. Finkle, President & CEO, International Economic Development Council, Washington, DC US

Alice Loy

Alice Loy, PhD is Co-founder & CEO of Creative Startups. Beginning her career as a cultural ecologist, today Alice is widely considered a leading authority on entrepreneurship in the creative economy. A sought-after speaker on topics ranging from creative economy ecosystems to investing in the creative economy, Alice frequently travels to the Middle East, Asia, and Latin America to work with entrepreneurs and development leaders. She holds a PhD in Strategic Communication and Entrepreneurship and an MBA.

Before Co-founding Creative Startups, Tom Aageson served as Executive Director for the Museum of New Mexico Foundation, and has launched several successful startups including New Mexico Creates and the Santa Fe International Folk Art Market. Before coming to Santa Fe, Tom was director of Aid to Artisans, and spent many years at the Mystic Seaport Museum. He holds a MBA from Columbia University and BFT from the Graduate School of International Management. 

Tom Aageson

Tom Aageson, Co-Author