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The Educated Franchisee, 3rd Edition

Find the Right Franchise for You

Rick Bisio

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  • Paperback: 262 pages
  • Dimensions: 6.00" x 9.00"
  • ISBN: 978-1-934690-87-1
  • Publication Date: 2017-05-10
  • Tasora Books

Availability: In stock

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Paperback$18.95

The Educated Franchisee, 3rd Edition

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There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!

The Educated Franchisee will teach you:

- How to find a franchise that is right for you.

- How owning a franchise can create wealth.

- Where to find quality franchisors.

- What qualities franchisors look for in a franchisee.

- How to gather information from franchisees.

- How to make sure the franchise makes money.

- How to confidently select the best franchise advisors.

- The five keys to long-term success as a franchise.


You're reviewing: The Educated Franchisee, 3rd Edition

“Rick has rewritten the expression ‘live and learn’ to say ‘study, learn … and earn.’ For someone thinking about business ownership, that approach is more powerful and relevant.”—David G. McKinnon, IFA Entrepreneur of the Year – 2001, Cofounder, CEO and Chairman of Service Brands International (Molly Maid, Mr. Handyman, 1-800-Dry Clean, Ductz Air Duct Cleaning)


“Becoming a business owner is scary, and for good reason if you don’t know exactly what to do to be successful. The Educated Franchisee takes stress out of the process and gives you everything you need to make confident, smart decisions. This book will be your most valuable ally as you discover the lucrative and exciting world of franchise ownership.”—Larina Kase, PsyD MBA New York Times Bestselling Coauthor of The Confident Speaker and Business Coach to Franchisees


“Fear is a good motivator. So is wealth. This book shows they can work together to help you find success as an entrepreneur in franchising.”—Frank Carney, Cofounder Pizza Hut, Current Franchisee Papa John’s Pizza


“The power of knowledge when met with the ability to dream come together in a fantastic roadmap that is The Educated Franchisee. Whether it is understanding what makes a good entrepreneur or, taking that a step further, what makes a good franchise, this book gives a frank and honest picture of dreams in a very real world of possibilities; the world of business and franchising. Read and learn.”—Dina Dwyer-Owens, Chairwoman and CEO, The Dwyer Group


“If you’re wondering whether it’s time for a change in life—this is a must read! It’s filled with insights and useful nuggets of information. Let Rick’s experience and wisdom be your guide to understanding how to harness the power of franchising.” —Jeff Elgin, President, FranChoice, Inc.


“Rick Bisio’s effort to help prospective franchise investors gain the education and knowledge they need to enter the exciting world of franchising is an important undertaking in a rapidly growing industry. His experience as a franchise professional gives him special insights into the needs of those new to franchising.” —Matthew R. Shay, President, International Franchise Association


“As a new franchisee, the knowledge and teaching Rick shares in this book is invaluable.  In many ways becoming an entrepreneur is like going into space— the better you prepare, the lower the risk. This book will help you plan for a safe and exciting voyage.”—Andy Allen, NASA Astronaut (Pilot 1992 and 1994, Mission Commander 1996), Top Gun Pilot, Franchisee.


The Educated Franchisee is a ‘must read’ for anyone thinking about or actively pursuing a franchise business. Read it and save yourself enormous amounts of time and money!”—John Hewitt, Founder and CEO of Liberty Tax Service, Cofounder of Jackson Hewitt Tax Service, and the IFA Entrepreneur of the Year 2006. Mr. Hewitt is the only individual to have founded two Top 10-ranked franchise systems.


The Educated Franchisee provides the small businessperson the tools to achieve ‘The American Dream’ of successful ownership. Rick’s approach makes it easy to take the journey toward wealth creation. A must read for any potential franchisee!” —Jon Luther, Chairman and Chief Executive Officer of Dunkin Brands, Former President of Popeyes Chicken and Biscuits, Winner of the IMFA 2007 Gold Plate Award, Chain Leader’s 2006 Leadership Award and Nation’s Restaurant News Golden Chain Award


“From the psychology of success to financing alternatives—it is all here. Powerfully written in a no nonsense style. If The Educated Franchisee cannot get you there, no book will!  Rick Bisio has coached thousands of people to wonderful life decisions including me.”—Barb and Ford Kyes, Franchisee Owner and Former CEO, St. Anthony’s Health Care, St. Petersburg, Florida

Rick Bisio

As one of the most respected franchise coaches in the United States, Rick Bisio has guided thousands of people to great decisions regarding business ownership and franchising. He has owned both franchised and non-franchised businesses. Rick has bought, sold and invested in businesses and worked as an advisor to others seeking the same.

In this book, Rick shares his secrets for dissecting a franchise system. He teaches the reader how to find the right franchise while providing a balanced voice.  In the end, franchising is about risk reduction.  Rick’s goal is to leave each reader with both knowledge and confidence in regard to which franchise systems will deliver the best chance of success and happiness.

Rick is a regular speaker on the topics of business ownership and franchising and currently lives on a small resort island in Florida with his family.